24 January 2008

Go Beyond

Posted by Mick under: Land Rover; Websites .

Thanks to Sean, a friend who I met while living and working in Sydney, I’ve been a pretty big fan of Land Rover vehicles since he pointed them out to me at the 2001 Sydney Car Show. Shortly after the car show, in early December 2001, i bought my diesel TD5 Discovery II for which I very quickly got the NSW numberplates, DSCVRY :)

To this day I’ve been more than happy and often surprised by how well DSCVRY has handled a wide variety of off-road expeditions (desert, rock, water and sand) and how comfortable it has been on extremely long drives (over 20 hours in one sitting) on the bitumen as well.

On top of great vehicles, they have always done some pretty interesting ad campaigns as well…and one of my favourites is the “Go Beyond” (YouTube link) ad from a few years ago.

The also created a great Go Beyond website with stories and photos including submissions by users and Go Beyond TV which has a bunch of high quality video including a lot of footage of the 2006 G4 competition. I’m sure they will put up video of the 2007 G4 competition and hopefully some stuff from Land Rovers 60th birthday celebrations from around the world.

NOTE: Check out my photos of the Land Rover stand at the 2002 Sydney Car Show which is the year they started to show the G4 competition vehicles.

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